EvocaTalk® Research & Reports


A media service that identifies, explores, and helps resolve issues, and enhances insights through interactive interviews and analysis, presenting various perspectives and encouraging understanding of other points of view.


It was developed by journalist Eric T. Rosenthal using interviewing techniques honed over several decades to get the story behind the story and focus on “how” and “why,” not just “who, what, and when.”


For more information regarding exploring issues through customized conferences and forums, please contact Eric Rosenthal at etr@evocatalk.com or 610-649-1375.




Eric T. Rosenthal is an independent medical journalist specializing in providing insight, perspective, and transparency into various issues, trends, and controversies in oncology.


He is currently special correspondent for MedPage Today, and was formerly special correspondent for Oncology Times, and senior correspondent and news director for the nationally syndicated Group Room” cancer talk-radio show.


He also co-authors op-eds and develops forums for healthcare-related issues with Nancy G. Brinker, founder of Susan G. Komen, the world’s largest breast cancer charity; former U.S. State Department Chief of Protocol and Ambassador to Hungary; and former U.N. World Health Organization’s Goodwill Ambassador for Cancer Control.


Rosenthal’s work has also appeared in the Journal of the National Cancer Institute and Courage magazine, and he wrote a series of guest posts for PBS/WETA-TV’s cancerfilms.org Producers’ Blog.“


He founded EvocaTalk® Research & Reports in 2002 as a service that identifies, explores, and helps resolve issues, and enhances insights through interactive interviews and analysis.


After beginning his journalism career at the Trenton Times, Rosenthal served in a number of academic public affairs positions, including as editor of publications and public affairs at the Franklin Institute; public relations director at Drexel University; news bureau manager for the American College of Physicians; and public affairs director at Fox Chase Cancer Center, during which time he founded the National Cancer Institute (NCI)-Designated Cancer Centers Public Affairs Network in 1990.


He was named press officer for the American Society of Clinical Oncology’s annual meeting in 1990, and has served on numerous national committees, including the NCI Director’s Consumer Liaison Group, the NCI External Work Group for the Cancer Progress Report, the Oncology Nursing Society’s Consumer Advocacy Panel, and as journalist member of “Ken Burns’ Cancer: Emperor of All Maladies” PBS Documentary Educational Subcommittee.


He helped organize two national conferences focusing on the medical-news dissemination process at Cold Spring Harbor Laboratory and the Mayo Clinic, and was commissioned in 2015 to write a white paper on “Big Data and Breast Cancer” for a Komen/Robertson Foundation conference at Rockefeller University.


Rosenthal organizes and moderates workshops on cancer-related topics and issues for journalists at the Association of Health Care Journalists annual conference; and was founder of the Association’s Philadelphia chapter, and a co-founder of the National Association of Science Writers Philadelphia chapter.


He has won numerous journalism awards for news, features, and investigative reporting, and been recognized by the National Cancer Institute for his contributions to the national cancer program, and for reaching the underserved with cancer information.


Born in Brooklyn, NY, he received his BA in English from Penn State University, where he was named an outstanding senior, and attended graduate school at University of Rochester before leaving to pursue a career in journalism.


He lives in Wynnewood, Pa.